Jump to content

“Read the Room, Southwest.” The Internet ROASTS Southwest Airlines Over Its New Bag Policy


Recommended Posts

Bags fly free…” That has been the slogan for Southwest Airlines for several decades, but that’s about to change in just a few short months.

2024-airport-plane-airplane-southwest-pl

Bags will no longer fly free

Southwest Airlines has been announcing a ton of changes to how it operates, including getting rid of its controversial open boarding process in exchange for assigned seating, offering premium seating options, and changing its rewards program. After Southwest announced that it would be getting rid of its “bags fly free” policy, though, the Internet has a LOT to say…and most of it isn’t pretty.

Planning guide for the ultimate Disney vacation

Southwest Airlines recently announced a change to its policy that previously allowed all passengers to fly with two free checked bags. Now, only select passengers will get free checked bags, while everyone else will have to pay. When the new change goes into effect on May 28th, 2025, only Rapid Rewards A-List Preferred members and those with Business Select fares will get free checked bags. A-List members and other select passengers will get one free checked bag, while Southwest will allow one checked bag for Rapid Rewards Credit Card holders.

2023-orlando-international-airport-south

Southwest Airlines at the Orlando Airport

Needless to say, this announcement was met with some controversy as Southwest’s “bags fly free” policy has always been a key marketing point to entice passengers to fly with the airline. The Internet quickly started roasting Southwest on its Instagram account after the company tried to make light of the policy shift. Here’s the post (and yeah, it does seem a little tone-deaf).

Instagram user @kyneumann wrote: “This is going to be a great case study for communications AND business majors in like 10 years when Southwest doesn’t exist anymore.”

Southwest-737-Airplane--700x525.jpg

Southwest Cabin

User @ecodisneybudget commented: “I wasn’t happy about open seating going away. However, I thought, ‘at least my bags are still free and changes can be made easily if anything comes up.’ Well, now those are going away so, once I use up the points I’ve earned, it’s goodbye.”

@shaymone wrote: “Read the room southwest…. this was a horrible decision.”

Regarding the Instagram post where Southwest tried to joke about the changes, @bronwyndower commented, “Y’all PAID someone for this?? Looks like those budget cuts should’ve been directed at the marketing department…”

southwest-airlines-2023-airplane-flight-

©Southwest Airlines

Additionally, @vince48t replied, “There’s only one thing getting checked and it’s not my bags.” OUCH. While @kris.helou wrote, “Not sure who’s doing your social media, but this ain’t it.”

If you want to read all the comments for yourself, head on over to Southwest’s Instagram to check it out.

In the meantime, stay tuned to DFB for more.

HUGE Changes Are Coming to Southwest Airlines SOON

Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!

WE KNOW DISNEY.
YOU CAN, TOO.


DFB-Guide-Covers-Fan-11-11-24-2.png

Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.

Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!

What do you think about Southwest Airlines’ post? Let us know in the comments!

The post “Read the Room, Southwest.” The Internet ROASTS Southwest Airlines Over Its New Bag Policy first appeared on the disney food blog.

View the full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
 Share

×
×
  • Create New...